User Research

A stakeholder interview was completed first to find out what unique things they might want updated or fixed, or if they were having any issues. They were overall satisfied with their website besides minor aesthetic updates while still keeping their rainbow theme.

We as a team had conducted 9 user interviews to find out different donation and volunteer habits, and what users look for when finding potential non profit organizations to support. We had discovered that users were less likely to donate without knowing how much of their dollar was actually going to the cause, were worried about wasted time, and enjoyed seeing a large donation button clearly visible.

We also created a google form for greater outreach and to offer quantitative data. What was found through the survey was that the majority of takers did not know who Tomorrow's Rainbow was, and after reviewing their website they were unsure if they would donate or volunteer.

We also did a competitor analysis to find out what our competition was also doing and compared strengths and weaknesses.